Paid Media Strategist

📋 Description

• Manage and optimize paid media campaigns across studies.
• Analyze performance and share actionable insights to guide enrollment.
• Make day-to-day pacing, allocation, targeting, and creative testing decisions.
• Own paid media strategy within your portfolio and coordinate with leadership.
• Adapt campaigns to evolving enrollment timelines and localized markets.
• Translate data into concrete recommendations to improve enrollment outcomes.

🎯 Requirements

• Bachelor’s degree in marketing, business, communications, or equivalent.
• 3+ years managing paid media campaigns (Meta/Google).
• Hands-on media buying and optimization in Meta.
• Six-figure budgets across Meta/Google campaigns.
• Strong analytics/attribution with GA4, Looker Studio, Tableau.
• Excellent written and verbal communication to stakeholders.

🎁 Benefits

• Medical, Dental, Vision
• Generous PTO
• No nights or weekends
• 401K with discretionary match
• Quarterly bonus plan
• Travel to nationwide conferences (US-based, expenses paid)