Paid Media Strategist

📋 Description

• Own paid media strategy, campaign setup, execution, optimization, and ongoing performance across
• Develop channel strategies based on each client’s objectives, audience, budget, and expected
• Build campaigns, including targeting, platform setup, budget allocation, bidding strategy, and
• Determine how and when different paid media channels should be used based on client objectives.
• Adjust the channel mix based on campaign performance and opportunities.
• Personally manage and optimize significant paid media budgets across multiple client accounts.

🎯 Requirements

• Significant hands-on experience managing paid media campaigns across multiple platforms.
• Must have personally managed at least one account with $50K+ in advertising spend rather than only
• Direct experience buying and managing CTV advertising.
• Experience with programmatic advertising and DSP platforms.
• Strong hands-on experience with Meta Ads, Google Ads, YouTube, and TikTok.
• Experience managing campaign budgets, pacing, optimization, and reconciliation.