Paid Search Manager

📋 Description

• Own paid search and app marketing end to end across Google Search, Performance Max, Demand Gen
• Build and maintain account architecture that holds up at scale, covering campaign structure, bid
• Mine the full keyword and query surface continuously, including competitor conquesting, brand
• Build and own the measurement layer for the channel, including conversion tracking, MMP
• Allocate large budgets across campaign types, devices, geos, and platforms based on marginal
• Partner with creative on ad copy, extensions, sitelinks, video assets, app store creative, and

🎯 Requirements

• 5+ years of hands-on experience in paid search or app marketing, ideally in consumer tech, fintech
• Deep expertise across Google Ads, specifically Search, Performance Max, Demand Gen, YouTube, and
• Real fluency in Apple Search Ads, including campaign structure, Creative Sets, and store-level
• Demonstrated full-channel ownership: you have built or rebuilt an account from scratch and can walk
• Cross-environment buying experience across web and mobile app, with genuine fluency in MMP
• Strong analytical foundation, including experience with attribution modeling, incrementality

🎁 Benefits

• Competitive salary & equity
• Unlimited PTO
• Full Health, Vision, & Dental coverage
• 401k match
• Hardware setup: new MacBook Pro, big display, & accessories