Paid Search Senior Manager

📋 Description

• Lead Paid Search strategy for growth markets; localize global plans.
• Scale acquisition via localized optimization; align with channel strategy.
• Translate global strategy into regional campaigns and structures.
• Manage brand, non-brand, and competitor campaigns across regions.
• Optimize keywords, bidding, messaging, and funnel by region.
• Drive value-based bidding (tROAS/tCPA) and subscriber quality metrics.

🎯 Requirements

• 8+ years managing large-scale Paid Search
• Google Ads, Microsoft Advertising, Apple Search Ads expertise
• Campaign architecture, bidding automation, keyword governance, and subscription conversion optimization
• Proven ability to optimize toward value-based KPIs and subscription metrics
• Martech fluency: server-side GTM, MMP postbacks, tag governance
• Experience reconciling platform data with BI and attribution models

🎁 Benefits

• Best-in-class medical, dental, vision coverage
• Employee assistance program for mental health
• Free premium Crunchyroll access
• Parental leave: 22 weeks birthing, 12 non-birthing
• Hybrid work schedule
• Paid time off and flexible time off