Paid Search Specialist

📋 Description

• Manage paid search campaigns across Google Ads and Performance Max.
• Structure campaigns and ad groups using keyword research.
• Set budgets, bidding, audience targeting, and objectives.
• Monitor performance and optimize for conversions and ROAS.
• Collaborate with content, SEO, design, analytics, and marketing teams.
• Drive data-driven improvements to campaign efficiency.

🎯 Requirements

• 2+ years of hands-on experience managing Google Ads campaigns, including Performance Max.
• Keyword research and campaign structuring experience.
• Paid search ad copywriting and optimization.
• A/B testing for PPC campaigns.
• GA4 and Google Ads reporting/analysis.
• Collaboration with marketing, SEO, content, analytics, and design teams.

🎁 Benefits

• Fully remote (work from home) with EST hours.
• Collaborative, growth-oriented team.
• Exposure to global clients and data-driven campaigns.