Paid Search Strategist, DTC eCommerce

📋 Description

• Own a portfolio of DTC and eCommerce accounts as strategist, media buyer, and primary client
• Manage the complete client relationship, including performance updates, calls, strategic
• Conduct comprehensive account audits before making changes, reviewing campaign and ad group
• Develop and communicate clear audit findings and recommendations to clients, including recorded
• Manage brand and non-brand activity as distinct areas of the business and report their performance
• Strategize and optimize Search, Shopping, Performance Max, Demand Gen, and YouTube campaigns based

🎯 Requirements

• Demonstrated hands-on experience managing Google Ads with meaningful budgets for DTC and eCommerce
• Strong practical expertise across Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant
• Deep understanding of eCommerce acquisition and the ability to distinguish branded demand from
• Experience managing campaign structures, bidding strategies, search terms, negative keywords
• Strong analytical mindset and healthy skepticism toward reported performance metrics, with the
• Experience diagnosing and resolving issues across the broader acquisition funnel, including landing

🎁 Benefits

• Remote-first work: Work from anywhere in Canada, with location flexibility outside required
• High autonomy: Take ownership from day one and manage your work based on outcomes rather than time
• Meaningful responsibility: Own real accounts, substantial advertising budgets, client
• Growth opportunity: Develop toward senior-level strategy and take on increasing responsibility
• Hands-on learning: Work with real DTC and eCommerce brands while testing new approaches and
• AI-enabled environment: Use modern AI tools as a core part of the workflow and build practical