Drive ideation, strategy, and scalable paid campaigns to grow revenue.
Develop testing agendas and media plans for the program.
Grow key metrics (MQLs, pipeline, revenue); report performance regularly.
Collaborate with campaigns, design, ops, product marketing, analytics, and regional teams.
Report campaign performance to stakeholders and share roadmaps.
Manage audiences and optimize spend to maximize value.

🎯 Requirements

7+ years of work experience (minimum)
5+ years paid digital experience (paid social, display, direct response)
2+ years B2B marketing experience
Deep knowledge of digital marketing, attribution, and incrementality
Experience articulating requirements to analytics, campaigns, sales ops, and marketing leadership
Marketo or Salesforce experience (preferred); ABM experience helpful

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