Paid Social / Meta Ads Specialist

📋 Description

• Own and execute Meta Ads strategies across Facebook and Instagram, from campaign planning and
• Build and manage campaigns focused on lead generation, demo bookings, appointments, trial signups
• Develop audience strategies using interest targeting, lookalike audiences, retargeting, exclusions
• Manage advertising budgets and pacing while aligning spend with lead quality, pipeline
• Develop and test multiple creative concepts, messaging angles, hooks, formats, offers, and ad copy.
• Use AI tools such as ChatGPT, Claude, Higgsfield, and similar platforms to accelerate creative

🎯 Requirements

• 3+ years of hands-on experience managing Meta Ads campaigns across Facebook and Instagram.
• Proven experience managing real advertising budgets and optimizing campaigns toward measurable
• Demonstrated success with lead generation, appointment booking, demo, signup, or trial-based
• Strong understanding of Meta campaign structures, audience targeting, retargeting, lookalike
• Strong creative testing capabilities, including developing ad concepts, writing copy, briefing
• Working knowledge of landing page optimization and conversion-focused copywriting.

🎁 Benefits

• Competitive base salary commensurate with experience.
• Performance-based bonus opportunities tied to measurable lead, demo, trial, and campaign outcomes.
• Potential for significant performance bonus upside, subject to company policy and results.
• Dedicated AI token budget and access to modern AI tools, including ChatGPT, Claude, Higgsfield, and
• Extensive opportunities to use AI for creative production, campaign experimentation, copy
• Potential access to junior graphic design and video editing support.