Paid Social Specialist

📋 Description

• Plan, launch and optimise paid social campaigns across Meta, Snapchat, TikTok and emerging platforms
• Manage budgets, bidding strategies, audience targeting and campaign pacing to hit ROAS, CPL and volume targets
• Monitor campaign performance with key metrics and apply rapid optimisation decisions
• Develop structured testing programmes across creatives, audiences, placements and bidding strategies
• Collaborate with Creative and Data teams to develop platform-native creative strategies and briefs
• Turn performance data into actionable insights and testing hypotheses

🎯 Requirements

• 2-4 years’ experience managing paid social campaigns within an agency, affiliate or in-house performance marketing environment
• Hands-on experience across Meta Ads Manager; Snapchat, TikTok or other paid social platforms advantageous
• Strong understanding of CPC, CPM, CTR, CVR, CPL, CPA and ROAS
• Experience developing and optimising creative-led performance campaigns
• Analytical mindset with ability to interpret data and make quick commercial decisions
• Comfortable managing multiple campaigns, priorities and deadlines in a fast-paced environment

🎁 Benefits

• Private Health Care (Bupa)
• Hybrid Working (3 days in office)
• Travel Insurance
• Paid for AI Subscription (Claude / ChatGPT / Gemini)
• Market-Leading Training Programme
• Recognition & Reward Scheme