Part Time Growth Marketing Specialist

📋 Description

• Own and optimise the full customer acquisition funnel
• Manage paid campaigns on Meta Ads and other platforms
• Set up tracking: Pixel and CAPI for measurement
• Build marketing automation, CRM, and email sequences
• Improve landing pages, lead magnets, webinars, and conversions
• Drive webinar/event marketing and registrations

🎯 Requirements

• Proven growth/ performance marketing experience
• Hands-on Meta Ads Manager, audience building, optimization
• Experience with Meta Pixel and CAPI
• Ability to build marketing systems and automation
• Experience with CRM, email marketing, lead nurturing
• Strong direct-response copywriting

🎁 Benefits

• Part-time remote role based in South Africa
• Approximately 20 hours/week
• Opportunity to launch and scale an education platform
• High ownership over marketing strategy and execution
• Direct impact on a premium customer acquisition funnel
• Collaborative leadership and clear objectives