Partner Marketing Manager

📋 Description

• Join Workato as Partner Marketing Manager to drive NA partner marketing.
• Collaborate with sales and partners to develop NA strategy and annual plan.
• Plan and run co-marketing campaigns with System Integrator Partners.
• Manage MDF intake, prioritization, budget, and ROI-driven activations.
• Support partner-facing events (Kick Off, Partner Day, Advisory Board).
• Track partner marketing performance against ARR, ROI, and pipeline goals.

🎯 Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• 5+ years in B2B technology marketing, channel marketing, or partner ecosystems.
• Strong understanding of co-marketing strategies and managing partner relationships.
• Experience developing marketing content, campaigns, enablement materials, and event programs.
• Proven ability to plan and execute partner-driven events and initiatives.
• Strong analytical mindset with experience measuring campaigns, ROI, and optimizing programs.

🎁 Benefits

• Flexible, trust‑oriented culture that empowers ownership.
• Vibrant, dynamic work environment with comprehensive benefits.
• Focus on work-life balance and well-being.
• Opportunities to work with enterprise-scale customers and a fast-growing company.