Performance and CRM Lead

📋 Description

• Own nurture strategy from audience to timing and testing.
• Build and document marketing automation workflows.
• Manage CRM ops across HubSpot/Salesforce.
• Develop lead and account scoring aligned with ICPs.
• Operate intent data to identify in-market accounts.
• Create enablement materials and dashboards for attribution.

🎯 Requirements

• 5+ years in B2B demand gen, marketing ops, or similar.
• Hands-on with HubSpot or Salesforce, including segmentation and lifecycle.
• Experience with intent data, data enrichment, ICPs, target accounts.
• Analytical skills with GA4, Looker/Power BI/Data Studio, UTM, multi-touch.
• Experience with website analytics, tag management, CRO, conversion tracking.
• Strong copywriting for email and sales enablement; cross-functional collaboration.

🎁 Benefits

• Fully remote in India; global org, multiple markets.
• Senior individual contributor with ownership across marketing and leadership.
• Work at intersection of demand gen, CRM, analytics, AI, and performance marketing.
• Exposure to advanced marketing tech and attribution approaches.
• Collaborative, international, async-friendly environment.
• Inclusive, diverse, growth-focused culture.