Performance Creative Lead

📋 Description

• Mine customer research, CX feedback, and ad data for winning concepts.
• Build persona-based messaging for hosts and renters; write direct-response copy.
• Create briefs from hypotheses with success metrics; guide designers and UGC creators.
• Own end-to-end production pipeline: prioritization, timelines, QA, throughput.
• Build and run a UGC pipeline: source creators, interviews, language extraction.
• Run the creative testing roadmap and publish learning recaps for the team.

🎯 Requirements

• 5+ years in performance creative/strategy or growth marketing at DTC/marketplace/agency.
• Proven breakthrough campaigns with measurable results.
• Strong direct-response copywriting; fluent in paid social and creative analytics.
• Track record of running a high-volume creative production pipeline.
• Comfortable being measured on output performance, not effort.
• Ability to prioritize ruthlessly and stay organized across multiple concepts.

🎁 Benefits

• Stock options
• Medical, dental, and vision insurance
• Generous PTO
• 11 paid company holidays
• 401(k) plan
• Infant care leave