Build, hire, and mentor a performance creative organization embedded in channel pods.
Own creative-driven CPA improvement across all pods and channels.
Define and run a creative testing framework with weekly production quotas and hit-rate targets.
Establish a creative analytics foundation with naming conventions and tagging taxonomy.
Govern the content library including UGC, finished-asset archive with performance data, and
Manage the shoot roadmap and external creator/contractor budget.

🎯 Requirements

Direct experience managing creative on $50M+/year in paid media spend.
Proven track record building and managing creative teams of 5+ people.
Deep fluency in creative testing at scale on Meta, TikTok, and YouTube.
Experience running UGC creator programs and branded production.
Strong command of creative analytics: tagging taxonomies and creative reporting.
Experience partnering with brand and legal teams to build guardrails.

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