Performance Marketing Lead – African Markets

📋 Description

• Own the regional growth strategy for African markets.
• Shape brand at scale with large-scale media partnerships.
• Set strategic direction for paid acquisition across channels.
• Influence cross-departmental priorities with senior partnership.
• Drive market intelligence to identify growth levers.
• Champion a data-driven culture translating analytics into strategy.

🎯 Requirements

• 5+ years in performance marketing or user acquisition.
• Fluency in English, French or Portuguese is advantageous.
• Strong expertise with major performance marketing platforms.
• Advanced analytical mindset; turn data into decisions.
• Solid understanding of digital marketing fundamentals: paid media, funnels, attribution.
• Excellent project management; meet deadlines in fast-paced environments.