Performance Marketing Manager

📋 Description

• Monitor, analyze, and optimize performance across marketing funnels and channels.
• Evaluate campaign effectiveness using ROI, LTV, ARPU, CTR, CPC, CPM, CPA, CPL, GGR, NGR.
• Prepare and present regular performance reports to stakeholders.
• Conduct data analysis to identify patterns and optimization opportunities.
• Audit and optimize funnels, landing pages, creatives, and user journeys.
• Develop, test, and validate hypotheses via A/B testing.

🎯 Requirements

• Proven experience in performance marketing, digital acquisition, or marketing analytics with
• Strong understanding of performance metrics, attribution models, funnels, and lifecycle analysis.
• Experience with BI/analytics tools such as Tableau, Google Analytics, FullStory, or similar.
• Knowledge of user segmentation, cohort analysis, journey mapping, and user flow optimization.
• Hands-on experience designing, analyzing, and interpreting A/B tests.
• Excellent analytical skills and ability to translate findings into recommendations.

🎁 Benefits

• Fully remote full-time position with the flexibility to work from Europe.
• Competitive compensation based on experience.
• Flexible work environment with a strong focus on work-life balance.
• 20 paid vacation days, public holidays, and paid sick leave.
• Comprehensive private health insurance, including mental health support.
• Monthly flexible benefits budget for hobbies, wellness, or personal interests.