Performance Marketing Manager

📋 Description

• Own paid media strategy across Google Ads, Meta Ads, and additional channels to drive revenue
• Manage external paid media agencies; set expectations and ensure accountability for results.
• Build a roadmap to bring paid media activities in-house where feasible.
• Optimize campaigns via targeting, bidding, testing, and channel performance improvements.
• Lead Google Ads (Search, Shopping, Performance Max, YouTube) and YouTube campaigns; product-level
• Lead Meta advertising strategies across prospecting, retargeting, product launches, and creative

🎯 Requirements

• 5–8+ years in paid/performance marketing with ownership of acquisition channels.
• Deep hands-on experience managing Google Ads and Meta Ads campaigns.
• Experience managing external agencies and holding partners accountable for performance.
• Strong analytical/financial mindset with a track record improving revenue, profitability, and
• Ability to interpret performance data, identify opportunities, and make data-driven decisions.
• Experience developing paid media strategies, testing frameworks, and scalable processes.

🎁 Benefits

• Flexible working schedule with opportunities for growth.
• Fully remote work environment.
• Opportunity to own a key business growth function and influence company performance.
• Chance to build and scale a scalable in-house paid media capability.
• Collaborate with an international team in the coffee/ecommerce industry.
• High-impact role with visibility across commercial and marketing functions.