Performance Marketing Manager

📋 Description

• Own paid growth for Gist across Meta, TikTok, Google, and programmatic.
• Define performance marketing strategy and measurement foundation.
• Run testing loops; optimize CAC from day one.
• Manage off-platform partnerships end-to-end.
• Own monthly budget; optimize CAC, CPI, LTV, ROAS.
• Collaborate with product, data, and engineering to resolve issues.

🎯 Requirements

• 3-7 years of brand-side perf marketing with budget ownership.
• Launched perf marketing for a new product from zero.
• Hands-on fluency in Meta Ads Manager, TikTok Ads Manager, Google Ads.
• Off-platform partnerships experience; strong negotiation.
• Mobile attribution tooling experience with Adjust or equivalent.
• Metrics focus: CAC, CPI, LTV, ROAS; strong analytical skills.
• Senior individual contributor mindset; able to work independently.

🎁 Benefits

• Top-of-market compensation
• Equity eligible
• Health Insurance: Medical, Dental, Vision, Life, Disability
• 401(k) Retirement Plan
• Unlimited Discretionary Time Off
• 10 paid holidays per year
• Paid Sick Leave: 80 hours per year