Performance Marketing Manager

📋 Description

• Prioritize the next channels and campaigns to test; size upside by market and place bets where
• Get tests live with creative strategists, creative team, and MarTech on message, format, landing
• Make each market feel local by learning audience, language, media habits, and rules in each country.
• Call results honestly by looking beyond ROAS to funded customers, cohort quality, CAC
• Own the winners: develop new creative and campaign types, strengthen measurement, and grow spend as
• Collaborate with paid team members to achieve best-in-class growth scale and efficiency; share

🎯 Requirements

• Built a paid channel from zero and made it meaningful; can articulate what was set up, what failed
• Ability to run dozens of tests per month with a hypothesis, budget, measurement plan, and next
• Know how to find local growth opportunities across countries; do not assume a playbook from one
• Comfortable with CAC, attribution, incrementality, cohort quality, LTV, and payback; can work
• Understand how paid campaigns work on web and app: audiences, creative, conversion tracking
• Able to turn channel strategy into campaigns with creative strategists, creative team, and MarTech