Performance Marketing Manager, Consumer Lending

📋 Description

• Own paid marketing strategy, execution, and performance across multiple verticals, aligning
• Build campaign structures across SEM, YouTube, display, Open AI, and other platforms as needed
• Set objectives, bidding strategy, audience approach, budget allocation, and conversion events per
• Manage campaigns end-to-end: setup, QA, pacing, troubleshooting, optimization
• Build testing plans for new verticals, bidding strategies, conversion events, creative angles, and
• Use AI tools to enhance and accelerate traditional marketing functions

🎯 Requirements

• 5+ years of paid search experience, ideally in lead generation
• Proven track record of utilizing AI tools (such as Claude, ChatGPT, Gemini) to accelerate marketing
• Forward-thinking vision regarding how and where to market in the age of AI and video, demonstrating
• Demonstrated experience in video marketing, with a track record of driving performance through
• Bachelor's degree in marketing, business, or a related field, or equivalent practical experience
• Proven track record scaling paid search (7 figures in monthly spend preferred) while maintaining or

🎁 Benefits

• Industry-leading medical, dental, and vision health care plans for employees and their dependents
• Rejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdown
• New Parent Leave for employees with a newborn child or a child placed with them for adoption or
• Mental health support
• Paid sabbatical after 5 years for Nerds to recharge, gain knowledge, and pursue their interests
• Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution