Performance Marketing Manager

📋 Description

• Own paid media strategy across Google Ads, Meta Ads, and additional channels to drive revenue and
• Manage external paid media agencies; set expectations and ensure accountability for results.
• Transition paid media activities from agency-led to in-house execution where possible.
• Optimize campaigns with focus on targeting, bidding, creative testing, and overall performance.
• Lead Google Ads (Search, Shopping, Performance Max, YouTube) and Meta campaigns; track conversions.
• Explore new paid opportunities (affiliate, influencer, Reddit, LinkedIn, etc.).

🎯 Requirements

• 5–8+ years in paid/performance marketing with ownership of acquisition channels.
• Hands-on experience with Google Ads and Meta Ads campaigns.
• Experience managing external agencies and holding partners accountable for performance.
• Strong analytical and financial mindset focused on revenue, profitability, and efficiency.
• Ability to interpret data, identify opportunities, and make data-driven decisions.
• Experience building paid media strategies, testing frameworks, and scalable processes.

🎁 Benefits

• Flexible working schedule with opportunities for professional growth.
• Fully remote work environment with work-from-home flexibility.
• Own a key growth function and influence company performance.
• Opportunity to build an in-house paid media capability and scale operations.
• Collaborate with an international team in the coffee/ecommerce space.
• High-impact role with visibility across commercial and marketing functions.