Performance Marketing Manager

📋 Description

• Own paid media strategy across Google Ads, Meta Ads, and additional channels aligned with revenue
• Manage external paid media agencies; set expectations and ensure accountability.
• Build a roadmap to transition paid activities from agency-led to in-house ownership.
• Personally optimize campaigns; improve targeting, bidding, testing, and overall performance.
• Lead Google Ads activities (Search, Shopping, Performance Max, YouTube, tracking).
• Lead Meta advertising strategies (prospecting, retargeting, launches, testing).

🎯 Requirements

• 5–8+ years of experience in paid/performance marketing with ownership of acquisition channels.
• Deep hands-on experience managing Google Ads and Meta Ads campaigns.
• Experience managing external marketing agencies with accountability for performance.
• Strong analytical and financial mindset focused on revenue, profitability, and efficiency.
• Ability to interpret performance data, identify opportunities, and make informed decisions.
• Experience developing paid media strategies, testing frameworks, and scalable processes.

🎁 Benefits

• Flexible working schedule with opportunities for growth.
• Fully remote work environment with work-from-home flexibility.
• Opportunity to own a key business growth function and influence company performance.
• Chance to build a scalable in-house paid media capability.
• Collaboration with an international team in growing coffee and ecommerce industries.
• High-impact role with visibility across commercial and marketing functions.