Performance Marketing Manager (Member Growth - B2C)

📋 Description

• Channel Management: Run daily paid search, social, mobile campaigns; monitor health.
• Budget & Pacing: Monitor spend; reallocate budgets; adjust bids.
• Campaign Build & Trafficking: Create campaigns/ad sets/ads; set targeting; QA.
• Test Execution: Run A/B tests; manage creatives; document live vs paused assets.
• Reporting & Insights: Pull reports and dashboards; surface trends; translate data into insights.
• Conversion & Automation: Improve landing pages and flows; leverage automation/AI.

🎯 Requirements

• Performance Experience: 3–5 years managing paid media with direct-response KPIs.
• Channel Expertise: Google (Performance Max), Meta, TikTok, and remarketing.
• Analytical & Reporting Skills: Strong reporting; GA4 or Rockerbox familiarity.
• Testing Execution: Experience running and interpreting A/B tests.
• Asset Management: Manage/traffick and adapt creatives/UGC assets.
• Attention to Detail: Meticulous QA of UTMs, pixel tracking, URLs, budgets.
• Ownership & Communication: Proactive ownership; cross-functional communication.
• AI Automation (Bonus): Experience with AI-powered marketing automation.