Performance Marketing Specialist

📋 Description

• Design and own the full Google channel strategy across UAC / App Campaigns, Performance Max, and
• Build and maintain campaign structures optimized for Moniepoint's dual-product funnel
• Set bidding strategies, budget allocation frameworks, and creative testing cycles that reduce
• Own campaign performance end-to-end: from brief to launch to optimization to reporting
• Architect and own the full measurement stack: Firebase / GA4 event taxonomy, Google Tag Manager
• Lead the implementation and ongoing integrity of Conversion APIs and enhanced conversions to

🎯 Requirements

• 6+ years of hands-on paid acquisition experience, with the majority of that time spent on Google
• Deep, demonstrable technical knowledge of Google's campaign infrastructure: bidding algorithms
• Proven ability to architect and own the full measurement stack — Firebase, GA4, GTM, Conversion
• Fluency in LTV/CAC modelling: have built the models, owned the assumptions, and used them to make
• Experience operating in a fintech or financial services context, with direct knowledge of the
• Experience managing budgets larger than 10 Million USD annually