Performance Marketing Specialist

📋 Description

• Own execution across search, Performance Max, shopping, brand/non-brand, and remarketing campaigns
• Manage Facebook and Instagram prospecting, retargeting, and catalogue campaigns, testing creative
• Monitor spend, CPA/CAC, ROAS, and revenue against approved targets; identify when to scale, reduce
• Continuously optimize bids, targeting, creatives, feeds, landing pages, and campaign structures
• Diagnose whether underperformance stems from media, creative, audience, product, pricing, website
• Build scalable campaigns organized by brand/non-brand, category, intent, and funnel stage, avoiding

🎯 Requirements

• 2–4+ years of hands-on performance-marketing experience, with strong Google Ads and Meta Ads
• Proven e-commerce advertising experience and strong understanding of ROAS, CAC/CPA, and conversion
• Experience with campaign optimization, budget management, and GA4 or equivalent analytics platforms.
• Experience running email and WhatsApp campaigns, including audience segmentation and performance
• Saudi/GCC e-commerce, retail, or home/lifestyle/fashion experience.
• Google Merchant Center, Performance Max, Demand Gen, and product-feed management experience.