Strategic planning: support data-driven acquisition strategy in Mexico.
Plan and execute digital marketing plan for paid media across social, SEO, SEM.
Monitor and optimize campaigns across Google, Meta, DV360, TikTok, and programmatic.
Provide paid media analysis and weekly/ad-hoc performance reports.
Track growth KPIs (CAC, CPL, CPV) and run A/B tests.
Budget management: allocate budgets across channels with proper pacing.

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