performance Marketing Specialist-International Marketing

📋 Description

• Plan, execute, and optimize paid app campaigns for international geos.
• Drive user acquisition, activation, and subscription growth internationally focusing on iOS.
• Own and optimize metrics: CAC, CPI, ROAS, Retention, LTV.
• Work with MMPs and backend tracking for attribution and funnel integrity.
• Run A/B tests on creatives, targeting, bidding, onboarding funnels.
• Analyze user behavior to derive creative directions for international audiences.

🎯 Requirements

• 2–3 years in performance marketing / growth marketing, international campaigns.
• Strong knowledge of global app marketing across search, social, video, networks.
• Hands-on experience with MMPs: cohorts, dashboards, postbacks, fraud prevention.
• Solid understanding of iOS attribution, privacy-first measurement, SKAdNetwork.
• Comfort with backend tracking: event schemas, postback URLs, data pipelines.
• Strong analytical skills with spreadsheets and dashboards.

🎁 Benefits

• Ownership of international growth campaigns with direct revenue impact.
• Deep exposure to large-scale iOS app growth and attribution infrastructure.
• Fast-paced, experiment-driven environment with cross-functional learning.
• Collaborative culture across product, content, analytics, and engineering.