Performance Marketing Specialist-Matrimony

📋 Description

• Study audience, market, and competition for each app and write ads to drive downloads and first
• Decide the angle, hook, format, and script; write it yourself.
• Brief designers and video editors and ensure output matches your intent.
• Ship 80-100 creative variants per week; fast cycles over polishing one ad per week.
• Run own A/B tests; read results and decide what to try next.
• Track performance by market and ensure creatives feel native to the audience.

🎯 Requirements

• 1–4 years of experience in performance marketing content or growth marketing.
• Hands-on exposure to Meta Ads & Google Ads campaigns.
• Strong copywriting skills (English + regional language preferred).
• Understanding of CAC, ROAS, CPI, CTR.
• Experience working with creative and video teams.
• Data-driven mindset with strong analytical skills.

🎁 Benefits

• You will directly drive growth through paid marketing and experiments.
• You will own end-to-end performance—from ads to insights and optimization.
• You will test, learn, and scale what works with real business impact.
• High visibility with leadership and a steep learning curve.