Performance Marketing Specialist, Paid Social & Media

📋 Description

• Plan, launch, and optimize campaigns across LinkedIn, Meta, content syndication, CTV, and
• Translate Sales and Demand Gen goals into plans by stage, persona, and segment.
• Build paid social campaigns end-to-end, including creative strategy, bidding, ad copy, and
• Run rigorous QA across copy, assets, campaign structure, audiences, and UTMs before anything goes
• Own audience list hygiene and targeting across platforms, and manage pixels and conversion
• Deliver weekly, monthly, and quarterly reporting with clear recommendations, and lead optimization

🎯 Requirements

• 2-3 years of hands-on paid media experience in a media agency or performance-focused environment.
• Hands-on experience building and optimizing social campaigns within LinkedIn and Meta, ideally for
• Working knowledge of conversion tracking, including pixels, UTMs, and primary vs. secondary
• Experience managing budgets and pacing against goals, optimizing towards leads, pipeline, cost
• Experience running structured tests and turning results into clear recommendations.
• Strong attention to detail, analytical skills, and ability to write clear ad copy for different

🎁 Benefits

• Unlimited vacation time (3 weeks encouraged)
• Work from home stipend for home office setup
• Apple laptops provided for new employees
• Training and development budget refreshed each year
• Maternity & Paternity leave for qualified employees