Performance Marketing Specialist, Turkiye (12-month Contract)

📋 Description

• Own day to day media buying, optimisation and pacing across multiple channels in Türkiye, focusing
• Translate Turkish priorities into concrete strategies and plans in partnership with the Global
• Set the media mix, lead budget allocation review processes, and own the experiment roadmap
• Partner with the Data team to run incrementality studies, interpret and calibrate MMMs, and utilise
• Translate performance data into clear creative insights and share learnings with Growth Creative
• Actively manage creative rotation: scale top-performing assets, pause low performers, and

🎯 Requirements

• Proven hands-on experience in media buying and budget management across major platforms with strong
• Strong optimisation mindset and confidence in making data-driven decisions
• Proven experience collaborating with creative teams to improve performance through structured
• Cross-channel growth mindset, able to evaluate trade-offs, dynamically shift investment, and
• Familiarity with MMM, lift studies, and incrementality testing; able to design experiments
• Experience with creative testing frameworks or sprint-based experimentation