Performance Marketing Strategist

📋 Description

• Propose and create campaigns across PPC, Paid Social, and Programmatic; set up targeting, budgets, and tracking.
• Consolidate data from Google/Bing Ads, Meta, GA, and Campaign Manager; produce reports.
• Optimize campaigns based on performance data and testing to improve CR, CTR, CPA, and ROAS.
• Review account setup, product feeds, and settings; document issues and escalate with fixes.
• Coordinate integrated planning and cross functional collaboration across channels to support objectives.
• End-to-end ad creation and monitoring; propose copy, coordinate localization, upload ads.

🎯 Requirements

• Bachelor degree with strong analytical and quantitative skills.
• 2+ years in Digital Marketing, especially Paid Social and PPC; ability to analyze performance and deliver insights.
• Proficient in MS Office, especially Excel and slide prep for business reviews.
• Familiar with ClickUp or similar project management tools; prior experience is a plus.
• Experience using AI tools to improve workflows and documentation; proactive adoption of new tools.
• Good written and verbal communication; organized with attention to detail and collaboration.

🎁 Benefits

• Government-mandated Benefits (SSS, PAG-IBIG, PhilHealth)
• 13th Month Pay
• Paid Leaves with flexible use
• Internet Subsidy
• Healthcare Coverage (plus 2 dependents)
• Continuous Learning and Professional Development Benefit