Performance Strategist (Demand Gen) (Performance Marketing)

📋 Description

• Lead strategic demand generation initiatives across full-funnel programs.
• Align campaigns with client growth objectives and drive measurable business impact.
• Manage multi-channel campaigns across Google Ads, Meta, YouTube, LinkedIn, TikTok, and programmatic
• Analyze performance and provide actionable recommendations tied to objectives.
• Foster client relationships through strategic discussions and performance reviews.
• Mentor and support team members to improve marketing expertise and delivery.

🎯 Requirements

• Proven experience planning, executing, and optimizing multi-channel campaigns with significant
• Strong background in demand generation, paid media strategy, and full-funnel marketing.
• Experience with Google Ads, Meta, YouTube, Display, Programmatic, TikTok, LinkedIn or similar
• Advanced analytical skills using Google Sheets, Excel, Google Data Studio, Tableau, or BI platforms.
• Experience forecasting, pacing, reporting, and tying metrics to business goals.
• Ability to manage senior client relationships and communicate complex concepts clearly.

🎁 Benefits

• Competitive compensation package ranging from CAD 83,000 to CAD 100,000, plus benefits.
• Comprehensive health, dental, and paramedical coverage.
• Flexible remote-first work environment with adaptable hours.
• Paid vacation and wellbeing time.
• Career development support, coaching, and professional growth resources.
• Opportunity to work with high-growth technology brands and impactful programs.