Philippines Marketing Manager

📋 Description

• Own and execute Cricut’s marketing strategy for the Philippines, driving brand awareness, engagement, and sales
• Lead digital-first marketing initiatives across social media, influencer partnerships, content marketing, and community building
• Build and manage relationships with local influencers, content creators, and community leaders in the DIY and lifestyle space
• Plan and execute always-on social media presence across key platforms (Facebook, Instagram, TikTok, YouTube, etc.)
• Shape paid media strategy and provide creative direction while working with agencies or partners on execution
• Partner with retail and e-commerce teams to develop co-marketing programs and in-store activations

🎯 Requirements

• Minimum 6+ years of experience in marketing within consumer, lifestyle, FMCG, or e-commerce brands
• Proven experience driving brand awareness and engagement in the Philippines market
• Strong hands-on experience in social media marketing, including content strategy and community management
• Experience managing influencer and creator partnerships end-to-end
• Solid understanding of paid media (Meta, TikTok, Google) able to guide strategy and evaluate performance
• Familiarity with Philippine e-commerce platforms such as Shopee, Lazada, and TikTok Shop