Platform Marketing Lead

📋 Description

• Launch integrated merchant acquisition and activation programs through priority platforms and ISVs.
• Select the right channel mix based on the audience, objective, funnel stage, and available evidence.
• Connect campaign activity to merchant acquisition, launch, activation, pipeline, GMV, or revenue.
• Identify where performance is breaking down and recommend what to continue, change, or stop.
• Build messaging, campaign briefs, content, partner assets, and measurement plans.
• Develop strong working relationships with platform partners and internal teams.

🎯 Requirements

• 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product
• Experience selecting and managing multiple marketing channels against a defined business objective.
• A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable
• Strong analytical judgment, including the ability to make decisions when attribution or performance
• Hands-on experience building campaign briefs, messaging, content, presentations, or performance
• Strong project management across multiple concurrent workstreams.

🎁 Benefits

• Health coverage at no cost: 100% of premiums for employees and their dependents.
• Spending stipends for tech setup and wellness options.
• Flexible time off and generous holiday calendars.
• Employee stock purchase plan (ESPP) at a discount.