Platform Marketing Lead

📋 Description

• Own channel strategy and execution for a defined set of platform marketing programs.
• Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid
• Build campaign briefs, content, partner toolkits, presentations, and performance recaps.
• Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move
• Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting
• Analyze performance and recommend where to invest, optimize, test, or stop.

🎯 Requirements

• 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product
• Experience selecting and managing multiple marketing channels against a defined business objective.
• A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable
• Strong analytical judgment, including the ability to make decisions when attribution or performance
• Hands-on experience building campaign briefs, messaging, content, presentations, or performance
• Strong project management across multiple concurrent workstreams.

🎁 Benefits

• Health coverage at no cost: We cover 100% of premiums for employees and their dependents.
• Spending stipends: Monthly stipends support your tech setup, and the ability to choose health and
• Time off to recharge: Flexible time off and generous holiday calendars help you rest when you need
• Own a piece of what you build: Our employee stock purchase plan (ESPP) lets you buy Affirm stock at