Playable Ads Strategist

📋 Description

• Analyze playable performance to extract actionable insights and drive iterative improvements
• Benchmark market trends and ad networks to uncover opportunities for ideation and creative differentiation
• Define and craft playable briefs combining performance data, game feel expertise, and strong art direction (including asset guidance)
• Monitor and optimize playable performance over time, shaping strategies to continuously improve engagement and conversion
• Partner closely with cross-functional teams (Product, User Acquisition, Video, Analytics, etc.) to align ideation, production priorities, and overall playable strategy
• Proactively identify and implement process and product improvements to elevate the efficiency and impact of playable development

🎯 Requirements

• You have at least 3 years of experience in the Creative Production segment
• You have exceptional project management skills
• You have strong ability to develop detailed playables briefs
• You show strong interest and knowledge of the mobile apps industry and know how to benchmark and brainstorm innovative ideas
• You have a good eye for design and is capable to articulate design decisions
• You have experience in a creative/art direction role with third-party providers

🎁 Benefits

• Competitive salary and benefits according to country
• Full remote for abroad candidates; relocation to Paris possible
• Hybrid for candidates based in France