PPC Lead

📋 Description

• Develop and execute the PPC strategy for our aggregator brands, ensuring the channel delivers the
• Manage the external PPC agency day-to-day, setting strategic direction, auditing account structure
• Conduct hands-on account audits and restructures directly, with forensic knowledge of campaign
• Manage account budgets and ensure spend delivery and efficiency are in line with ROAS and CPA
• Build and own a test-and-learn roadmap across keyword strategy, match types, ad copy, landing page
• Monitor competitor PPC activity to understand the market and identify opportunities to improve our

🎯 Requirements

• Established in a hands-on PPC role, with proven experience owning and optimising significant
• Forensic knowledge of campaign architecture, bid strategy, keyword structure, Quality Score, ad
• Experience managing or closely overseeing an external PPC agency, with a track record of holding
• Able to conduct deep-dive account audits and restructures independently, not just review agency work
• Profit-focused and KPI driven, fluent in ROAS, CPA, CTR and CVR, and comfortable making data-led
• Strong reporting skills with advanced working knowledge of Microsoft Excel and experience of data

🎁 Benefits

• Private Health Care (Bupa)
• Hybrid Working (3 days in office)
• Travel Insurance
• Competitive Base Salary
• Company Bonus Scheme
• Paid for AI Subscription (Claude / ChatGPT / Gemini)