PPC Manager (Meta Ads)

📋 Description

• Plan, launch, and manage Meta Ads (Facebook and Instagram) lead-generation campaigns for US dental
• Set up new client ad accounts from scratch: Business Manager, pixel and tracking, campaign
• Research creatives, write and build ads, and run structured tests on audiences, offers, and
• Optimize for cost per lead (target $25–50) and for booked and attended consultations, not just form
• Send each client a performance report every two weeks, using our existing templates.
• Answer ad-hoc client questions promptly and clearly.

🎯 Requirements

• 5+ years of hands-on Meta Ads experience, including building accounts and campaigns from scratch.
• Strong candidates with 3–4 years are also considered.
• Proven lead-generation results for US local-service clients, with numbers you can show (CPL, lead
• A structured approach to creative and audience testing.
• Hands-on tracking setup and troubleshooting: Pixel, Conversions API, lead and booking events.
• Strong spoken and written English for direct calls and reports with US clients.

🎁 Benefits

• Work directly with the founder, with real ownership of campaigns and client relationships.
• A focused niche: US dental and clear aligner lead generation, with clear KPIs.
• Gradual onboarding, one account at a time, and a possible path to full-time.
• Part-time, 20–25 hours per week, Monday to Thursday.
• Daily overlap with US Pacific time for client calls, ideally 10 AM–2 PM PT (9 AM–1 PM PT also
• Fully remote; candidates from outside the US are welcome.