PPC/Mobile UA Specialist

📋 Description

• Launch, manage, and optimize PPC campaigns across paid channels (mobile focus)
• Build and scale campaigns in Apple Search Ads, Google Ads, Microsoft Ads, UAC
• Monitor metrics: traffic, conversions, CAC/CPA, ROAS
• Run A/B tests across ads, creatives, keywords, and app store listings
• Analyze performance, traffic quality, conversions, and user behavior for growth
• Perform ASO: app store listings, metadata optimization, ranking, A/B testing

🎯 Requirements

• 3+ years managing Google Ads campaigns
• 1+ year Apple Search Ads
• Experience with Microsoft/Bing Ads
• Experience with AppsFlyer or Firebase
• Manage monthly ad budgets of $100K+
• English B2+ for collaboration and reporting

🎁 Benefits

• Experience with SaaS, subscriptions, or app performance marketing
• ASO and app store optimization experience
• Work with Product, Brand, or GM teams
• Build or scale a new paid acquisition channel