PPC Specialist

📋 Description

• Define campaign objectives, KPIs, audience targeting, budget allocations, and bidding strategies.
• Build, launch, and manage paid campaigns across Google Ads, Microsoft Ads, and relevant social
• Develop compelling ad copy, organize campaign structures, and test different creative variations
• Track key metrics such as click-through rate (CTR), cost per click (CPC), cost per acquisition
• Collaborate with content, design, and development teams to improve landing pages, forms, messaging
• Implement and maintain accurate conversion tracking, UTM parameters, advertising pixels, Google

🎯 Requirements

• A bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent
• At least 3 years of hands-on experience managing PPC and paid media campaigns.
• Strong working knowledge of Google Ads, including search, display, and remarketing campaigns.
• Experience with Google Analytics, tag management systems, conversion tracking, and campaign
• Proficiency in Microsoft Excel or Google Sheets, including formulas, pivot tables, and data
• Strong analytical and problem-solving skills, with the ability to interpret performance data

🎁 Benefits

• 100% remote work: Work from anywhere, subject to the role's location requirements.
• Competitive salary: Receive a competitive compensation package.
• Inclusive work environment: Join a supportive workplace that values diverse perspectives and
• Career growth opportunities: Develop your expertise and progress professionally within digital
• Professional development: Expand your knowledge of advertising platforms, analytics, and
• Collaborative team culture: Work alongside professionals across performance marketing, content