PPC Specialist

📋 Description

• Define campaign objectives, KPIs, audience targeting, budget allocations, and bidding strategies
• Conduct keyword research, competitive analysis, and audience segmentation
• Build, launch, and manage paid campaigns across Google Ads, Microsoft Ads, and social media
• Develop ad copy and test creative variations, extensions, audiences, and messaging
• Track key metrics and adjust bids, budgets, and targeting based on performance
• Collaborate with teams to improve landing pages, forms, messaging, and user journeys

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience
• At least 3 years of hands-on experience managing PPC and paid media campaigns
• Strong working knowledge of Google Ads including search, display, and remarketing
• Experience with Google Analytics, tag management systems, conversion tracking, and campaign
• Proficiency in Microsoft Excel or Google Sheets
• Strong analytical and problem-solving skills

🎁 Benefits

• 100% remote work
• Competitive salary
• Inclusive work environment
• Career growth opportunities
• Professional development
• Collaborative team culture