PR Manager - Korea

📋 Description

• Develop and execute an annual PR and communications strategy aligned with Korea's brand priorities
• Lead PR planning and earned-media execution for product launches, seasonal campaigns, cafe
• Build trusted relationships with leading lifestyle, business, food and beverage, culture, design
• Identify distinctive editorial angles that deepen understanding of Blue Bottle's coffee, craft
• Develop compelling narratives around Blue Bottle's coffee expertise, craftsmanship, sourcing
• Translate global brand narrative into locally relevant stories that connect meaningfully with

🎯 Requirements

• 8+ years of professional experience in public relations, corporate communications, media relations
• A proven track of developing communications strategies and securing high-quality earned media with
• Strong knowledge of the Korean media landscape and established relationships across relevant
• Demonstrated experience in issues management, crisis communications, executive communications, and
• Excellent written and verbal communication skills in Korean and English, with strong stakeholder
• Passion for coffee, people, culture, and sincere hospitality.