Principal Analyst, Demand Generation - Direct Response & Partner Media

📋 Description

• Drive customer acquisition across partner channels including Review & Comparison Sites (G2
• Optimize conversion rates and pacing by running continuous CRO experiments on landing pages and
• Pioneer LLM & discovery strategy by partnering across teams and media outlets to leverage paid
• Maintain attribution & performance metrics by owning lower-funnel performance tracking (Spend
• Govern lead quality & vendor governance by auditing lead flow and CPL governance in partnership

🎯 Requirements

• 5+ years of experience managing global performance accounts, with direct hands-on execution in
• Demonstrated experience in high-growth environments delivering against clear pipeline or direct
• Expertise with major B2B/B2C review aggregators, publisher portals, lead delivery management
• Deep proficiency with web analytics platforms (GA4, Adobe Analytics), attribution tools, and
• Proven track record of negotiating third-party contracts, sponsorship packages, and CPL rates with

🎁 Benefits

• $1800 Experience bonus to be used for an 'Experience' of your choosing
• QMentorship Program matches you with a mentor inside Qualtrics to get meaningful coaching from
• Amazing QGroup Communities; MOSAIQ, Green Team, Qualtrics Pride, Q&Able, Qualtrics Salute, and