Principal Brand Content & AI Search Visibility

📋 Description

• Own the creation of high-quality and high-volume brand content, ensuring that content is
• Produce and edit compelling content and employ optimization strategies to make sure LLMs discover
• Identify content gaps by analyzing where the brand is showing up in LLM answers, map those gaps
• Oversee a system of AI agents that create, optimize, and evaluate content, applying editorial
• Build and maintain the brand context, target prompts, and writing guidelines that guide agents and
• Review drafts from agents and adjust prompts and inputs to improve output quality.

🎯 Requirements

• 10+ years in content strategy, brand content, or editorial leadership, with experience managing a
• Strong editorial judgment — proven ability to review and elevate drafts across formats to a
• Working knowledge of SEO fundamentals plus hands-on recent GEO/AEO experience — comfortable
• Experience managing agencies and/or freelance contractors, and comfort building and optimizing AI
• Familiarity with GEO/AI-visibility tools such as Profound, Conductor, AirOps, Peec.ai, or similar
• Proficiency with Semrush, Google Search Console, and Google Analytics (GA4) to track technical

🎁 Benefits

• Comprehensive benefits and perks that meet the needs of all employees.
• Eligibility for annual performance bonus, equity, and benefits.
• Commitment to diversity and inclusion.
• Compliance with equal employment opportunity standards.