Principal, Customer Education GTM

📋 Description

• Own the end-to-end GTM strategy for Snowflake's education portfolio
• Define positioning, packaging, and channel strategy for On Demand learning
• Build scalable demand generation motions: in-product pathways, campaign partnerships, community-led
• Create the sales enablement toolkit for education: talk tracks, segment playbooks, competitive
• Orchestrate across Dev Rel, Data Superheroes, ATPs, Marketing, and CDEV to amplify education reach
• Own the measurement framework: education → product adoption → consumption → retention

🎯 Requirements

• 8+ years in product marketing, GTM strategy, growth, or demand generation — ideally in education
• Demonstrated ability to build and execute GTM strategy for digital/self-service products
• Strong cross-functional influence skills — you've driven outcomes through teams you don't manage
• Data-driven mindset with experience building measurement frameworks and ROI models
• Experience working with or across partner ecosystems, community programs, or developer relations
• Exceptional written and verbal communication — you'll be authoring strategy docs, presenting to

🎁 Benefits

• You're not joining an established PMM team — you're creating a new GTM function for an education
• Your leverage comes from influence, not headcount — you'll work across six ecosystem partners and
• You'll have a direct line to leadership and the mandate to shape how Snowflake's education