Principal Decision Scientist - Marketing

📋 Description

• Lead experimentation frameworks for scalable marketing decisions.
• Evolve MMM capability with model development and calibration for leadership.
• Develop LTV, churn, and segmentation models across Marketing/Finance/Product.
• Architect and govern the marketing data layer with dbt, data quality, and docs.
• Define and lead cross-functional analytics initiatives across teams.
• Translate complex findings into executive-ready narratives and recommendations.

🎯 Requirements

• 8+ years of experience in a similar role.
• Deep expertise across acquisition and retention, linking channels to outcomes.
• Proven MMM and incrementality testing experience.
• Proficiency in applied statistical modelling (LTV, predictive, causal inference).
• Advanced Python or R for statistical analysis with production-quality code.
• Experience architecting scalable data models with SQL and dbt.

🎁 Benefits

• People-first culture that values collaboration and inclusivity.
• Unlock potential – push boundaries and AI-first innovation.
• Wellbeing-focused benefits: flexible hours, wellness perks, leave.
• Mentorship and internal mobility to help you grow.
• Meaningful work helping 100,000+ SMBs grow.
• Diversity & Inclusion: equal opportunity employer.