Principal Decision Scientist - Marketing

📋 Description

• Lead geo-based and holdout incrementality experiments to validate marketing decisions.
• Advance MMM with model development and actionable leadership budget recommendations.
• Develop LTV, churn, and audience segmentation models.
• Architect and govern the marketing data layer with dbt, data quality, and docs.
• Lead cross-functional analytics initiatives across teams and units.
• Translate complex findings into executive-ready narratives for leadership decisions.

🎯 Requirements

• 8+ years of experience in a similar role.
• Deep expertise in acquisition (Paid Search/Social/SEO) and retention (CRM/Lifecycle).
• Proven experience building MMM and incrementality testing frameworks.
• Proficiency in applied statistical modelling (LTV, predictive scoring, causal inference).
• Advanced Python or R for statistical analysis with production-quality code.
• Practical experience applying AI tools to analytics workflows.

🎁 Benefits

• People-first culture focused on collaboration and inclusion.
• AI-first vision – empower bold ideas.
• Flexible hours, wellness perks and generous leave.
• Growth through mentorship, coaching, and internal mobility.
• Open feedback and clear communication with trust and accountability.
• Purposeful work helping 100,000+ SMBs grow.