Principal GTM Strategist

📋 Description

• Shape Appian's macro market narratives around AI automation.
• Translate complex tech into business outcomes for executive audiences.
• Own end-to-end lifecycle of Appian's AI notebooks and messaging.
• Use AI-powered research to uncover buyer friction, trends, and insights.
• Collaborate with Communications, PR, and partners on external thought leadership.
• Partner with strategic partners and ISVs to develop co-branded GTM messaging.

🎯 Requirements

• 10–15+ years in corporate narrative/marketing roles.
• Experience partnering with C-suite to refine messaging and co-author content.
• Translate tech into business value for executive buyers.
• Fluency with AI tools for research, content creation, automation, and analysis.
• Experience building GTM narratives for enterprise tech, SaaS, AI, or automation.
• Bachelor's degree in Marketing, Communications, Business, or related field.

🎁 Benefits

• Onboarding with department-specific training and mentorship.
• Leadership program and Appian University; tuition reimbursement.
• Access to internal affinity groups for networking.
• Health, dental, vision, 401(k), ESPP, and wellness programs.
• Tuition reimbursement for continued education; potential equity awards.