Principal GTM Strategist

📋 Description

• Shape macro market narratives and AI automation with senior leadership.
• Translate AI capabilities into executive business outcomes.
• Own end-to-end lifecycle of messaging AI notebooks.
• Use AI tools and market data to uncover buyer pain points.
• Collaborate with Communications and PR for thought leadership.
• Partner with strategic partners to co-brand GTM messaging.

🎯 Requirements

• 10–15+ years in corporate narrative strategy and B2B GTM roles.
• Partner with C-suite to refine messaging and co-author content.
• Translate complex tech into business value for executives.
• Hands-on with AI tools for market research and content creation.
• Develop narratives and GTM programs around enterprise tech and SaaS.
• Design scalable GTM toolkits and enablement assets.

🎁 Benefits

• Onboarding with dept-specific training and mentorship.
• Leadership program and Appian University for growth.
• Tuition reimbursement and diverse development opportunities.
• Inclusive community with affinity groups.
• Health, 401(k), ESPP, wellness and more benefits.
• Equity awards may be available for some roles.