CrowdRiff

51-200
2 jobs posted

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Principal, Lifecyle Marketing

Added

7 days ago

Location

🇨🇦 Toronto

Type

Full time

Salary

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Related skills

crm hubspot data warehouse intercom ai

Why Job Hunt? Let AI Run Your Business

Describe it — AI builds, launches & grows it.

📋 Description

Map customer and prospect journeys from onboarding through expansion.
Define cohorts, triggers, and moments that matter in journeys.
Score accounts on fit and intent for target account strategy.
Set message strategy by market, tier, and customer segment.
Lead onboarding, adoption, expansion, and cross-sell programs.
Report program performance and automate workflows with AI.

🎯 Requirements

8+ years in B2B SaaS marketing, 3+ in lifecycle.
Track record of lifecycle programs moving key metrics.
Experience with segmentation, cohort, and scoring models.
Strong creative judgment for formats and channels.
Working knowledge of HubSpot, Intercom, and product data.
Hands-on AI use to automate workflows.

🎁 Benefits

Parental leave
DevDollars for learning and development
Equity incentives
Feel-Good Fridays in summer
Up to 8 weeks of vacation
Up to $3000 towards your next trip

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